Setup
In the initial setup phase for The Botanist's digital ad campaign, I delved into understanding the essence of their new line of drinks. This involved comprehensive discussions with The Botanist team to capture the unique selling points, key messaging, and the visual aesthetic they wanted to convey. We established the target audience and the platforms for deployment, focusing primarily on Instagram and other social media channels. The goal was to create a visually engaging narrative that not only showcased the drinks but also invited the audience to recreate them, fostering a sense of interactive storytelling.
Design Phase
The design phase was a dynamic blend of creativity and functionality. Creating each Instagram post involved meticulous attention to detail. For the image pages, I curated visually stunning compositions, highlighting the vibrant colours and ingredients of The Botanist's drinks. The design aimed to evoke a sensory experience, making viewers crave not just a beverage but an entire lifestyle. Simultaneously, the drink cards were conceptualized with clear, step-by-step instructions, ensuring a seamless transition from admiration to action. The visual design aligned with The Botanist's brand identity, emphasizing sophistication and a touch of botanical allure.
Feedback
Collaboration with The Botanist team was iterative and feedback-driven. We conducted preliminary reviews to ensure alignment with the brand's vision. The iterative feedback loop ensured that the final outcome resonated not only with the brand's aspirations but also with the audience's expectations.
Final Outcome
The culmination of this process resulted in a series of captivating digital ads for The Botanist. The Instagram and social media posts seamlessly blended aesthetics and functionality, creating a visually cohesive narrative. The final outcome not only met but exceeded the initial goals, driving engagement, and, most importantly, inspiring The Botanist's audience to indulge in the art of mixology.
